Hieke van Rees – Spoelstra​​

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​​​​​​Executive Profile

Senior business transformation leader with more than 15 years of experience accelerating digital growth, platform-driven transformations, and international scale.Hieke operates in complex, high-change environments where strategy, technology, and operations converge. She brings structure, governance, and execution power to situations where decision-making has impact at scale and on long-term value creation.

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Executive Focus​

Digital and business transformation
Platform-driven growth and international expansion
Governance and KPI-driven performance steering
Board-level strategic decision-making

Her strength lies in connecting strategic ambition to measurable execution.

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Current Role

Global Director Business Development – Maersk

Leading a global digital transformation shifting traditional logistics towards integrated, platform-based e-commerce solutions.

Responsible for:

– Designing a digitally enabled operating model integrating warehousing, customs clearance, pricing, and last-mile delivery
– Developing and integrating scalable fulfillment platforms
– Embedding KPI-driven governance structures and performance dashboards
– Aligning commercial, operational, and technology roadmaps at C-level

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Previous Executive Roles

VP Transformation & Growth Europe – Maersk

Developed end-to-end digital B2B logistics solutions for international e-commerce clients.
Launched integrated digital platforms enabling real-time tracking, customs processing, and data exchange.
Coordinated the rollout of multiple international digital propositions within 12 months.
Drove 300–400% growth by aligning product development, IT platforms, and commercial strategy.
 

Global Director Strategic Business Development—PostNL

Developed international B2B e-commerce solutions.
Launched integrated digital platforms.
Implemented governance and performance steering frameworks.
 

Global Director E-commerce – PostNL

Managed global e-commerce accounts exceeding €500M in revenue.
Delivered over 300% revenue growth through international expansion and customer proposition optimization.

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Governance & Board Experience

Chair of the Supervisory Board—Fastned (2014–2024)

Guided an innovative growth company through international scaling.
Strengthened governance culture and KPI-driven oversight.
Improved forecasting accuracy and board-level decision-making.

Actively involved in capital raises, IPO trajectories, and M&A initiatives up to €150M.

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Education

MBA—Strategy & Marketing, Utrecht Business School
Supervisory Board Member Program, Erasmus University Rotterdam
MSc History—Marketing & Communications, Erasmus University Rotterdam

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How She Operates

Hieke enters organizations with speed and clarity.
She translates strategy into ownership, governance, and concrete delivery.

Complexity is not increased.
It is structured.

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Full Curriculum Vitae

The complete CV is available upon request.

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